White Pixel exists because understanding a brand deeply, truly internalising it, is rarer than it should be. We've watched brilliant thinking lose its way between the boardroom and the build. We've been in strategy sessions where the vision is defined and then diluted during execution. We've seen design that was beautiful but hollow, and learning that was thorough but forgettable because the studio behind it never got close enough to the real thing.
So, we built White Pixel to close those gaps.
The gap between what an organisation believes about itself and what the world currently experiences. That understanding isn't the preamble to our work. It is our work, and it's what makes everything that follows land.
Small by intention. Formidable by design.
White Pixel is built on a simple belief: the best work comes from the right people on the right problem, not the most people on every problem. We bring together a carefully curated network of strategists, instructional designers, experience and UX designers, technologists, content creators, and producers. Assembled around the specific demands of each brief, with purpose, not kept on a bench.
Founder & CEO
Rajesh R. Jumani (Jums) brings over 25 years of global leadership experience spanning sales, marketing, business strategy, P&L management, and digital transformation. He has successfully built and scaled businesses across Australia, Asia Pacific, North America, Europe, the Middle East, India, and South Africa.
His expertise lies at the intersection of business growth, technology, creativity, and human potential, partnering with CXOs and leadership teams to drive transformation, strengthen brands, and create impactful customer and employee experiences.
Over the course of his career, Jums has worked with Fortune 500 companies, government organizations, and leading educational institutions, building strategic partnerships, expanding into new markets, and developing high-performing global teams.
A respected keynote speaker and thought leader, he has presented at international conferences across the US, Canada, Australia, Europe, the Middle East, and Asia, sharing insights on AI, the future of work, learning innovation, digital transformation, and business growth.
Founder & Principal Design
Ami leads Design at White Pixel, driving design-led transformation across global markets for over two decades. She has delivered award-winning learning solutions and immersive experiences, integrating Generative AI and AR/VR across the EdTech, Energy, and Consumer sectors. Operating at the intersection of brand, experience, and business, Ami partners with CXOs to elevate design into a strategic force multiplier.
Her expertise spans organizational design, creative operations, product strategy, immersive storytelling, global design systems, and talent cultivation, leveraging design to drive cultural and operational transformation.
